How much should a logo cost?

 

If you can get a logo for $200, why should you pay $2,000 …or $20,000? The biggest factors that determine a logo’s cost are: 

  1. What goes into your logo’s development –
    Things like technical design skill, brand strategy, past experience.

  2. What you get with the final logo (known as deliverables) –
    Is it just a logo file, a style guide, additional design elements, a full blown brand strategy?

So, what’s right for your business?

Depending on the stage of your business, your company’s reach, and a number of other factors, your needs around logo design will be different along your journey. So, let’s take a look at the full spectrum of options and see what makes sense for you…

 
Tucker King