FAQ

What do you sell?

My services aim to help companies present themselves confidently through creating intentional visuals, brand positions, and company names.

Logos: I create visual marks for companies that differentiates them from the competition and make a strong impression on their ideal clientele. Learn more about the full logo development process below.

A brand's visual identity is an investment that when combined with a great product or service will pay off year after year.

Websites: I design and develop business websites that convert. Far beyond a digital business card, your website is intentionally laid out to engage people by expressing empathy and showcasing your authority in your industry.

The process includes a Brand Q&A session, developing a wireframe (simplified visual outline of the wesbite), designing custom icons and graphics, building the site, and helping your get it launched.

Marketing Materials*: All marketing materials start with a clear sense of what a company stands for. Specific items include business stationary, postcards or flyers, pamphlet or book layout, digital graphics and signage.

*These are only offered as part of a Branding Package.

Company Names: Through branding Q&A sessions and extensive research, I offer unique, enduring and ownable name concepts. Names are offered in context of their meaning and relevance to your company. Business goals, audience profiles, and future growth potential are all part of developing a name your business can grow with for the long haul.

What do you charge?

For logo development, branding packages start at $2800. I’d be happy to recommend a specific package or customize one to best fit your business’ needs. Shoot me a note and I can send some initial questions to get things started.

Website projects start at $3500 but can be less when combined with logo development.

Company naming starts at $1000 depending on the complexity and reach of the brand.

How do you accept payment?

With most projects, a 50 percent downpayment is required before work begins. The remaining 50 percent is paid on completion and just before finalized artwork is sent. Payments are accepted by check or bank transfer. Payments under $1000 may also be accepted by card.

How long do projects last?

The majority of time frames for branding projects range from 3-8 weeks, but can be more or less depending on what is required.

Feedback and response time play a big part in the overall duration of a project so if you have a large team or board making decisions, it’s always good to allot additional time for the process.

What role do clients play in the process?

Those who hire me are pivotal in deciding the direction their identities will take. I'll come up with a variety of appropriate ideas, narrow them down to the strongest options, then ask for feedback in accordance with our Brand Q&A session. This leads to the preparation of your personalized client portal presenting the most distinctive designs in a variety of relevant contexts (on packaging, business cards, websites and so on).

All good design is created through relationships based on trust and collaboration.

Where did the name “Red Bicycle” come from?

Form & Function. The concept of using “bicycle” in the name comes from a fundamental desire to combine both design aesthetics (form) and deeply rooted purpose (function) in every project I take on. It’s the idea that if you have a trendy-looking bike that doesn’t take you from point A to point B, it would be worthless. So is the case with beautiful design without tangible use.

Penny Farthing. There are a lot of bicycles we could have based our logo mark on. I chose a 19th century Penny Farthing to express the importance of embracing and expressing a company’s heritage and enduring values to a modern audience.

What does the process involve?

The process is fairly standard, but also very flexible so there is no restriction on creativity. Here's a quick overview of the steps taken throughout an identity design project:

Design Brief

Compiled from a question and answer session with the client, a design brief clarifies what needs to be done, keeps the project on track and saves time for everyone involved.

Design

I brainstorm and sketch as many different concepts as possible. Anything that may express your company visually is put down as a possibility to explore. Then, I’ll take the best ideas and put them on the screen by rendering them into Adobe Illustrator.

Refinement

This involves finalizing an option or making revisions until exactly the right direction is reached. There is always flexibility here rather than the need for an immediate "yes" or "no," so I work with each client until they love their design.

Delivery

Finalized artwork is supplied via email or Google Drive in various formats and sizes. Specific file requests can be catered for. Stationary, print marketing material, signage and so on are also delivered if those are part of your package.