Bumgarner & Martin Orthodontics

A founded orthodontics brand gets an updated look

The Situation

After adding a new partner to their well-established practice, the Bumgarner & Martin needed updated branding to reflect their new name and connect better with their target audience. After a crowd-sourced design site left them wanting more, they turned to Red Bicycle. Watch the video

The solution

The new branding needed to connect with a modern audience while maintaining the family-focused values that Bumgarner & Martin had become known for. The bold shapes reflect an abstract monogram of the partners' names and the color palette is a refined version of the original logo to promote continuity and brand recognition throughout the name-change transition.