Core Workspace
Core Workspace
An established company goes against it’s hallmark
The Situation
Carolina Office Xchange spent the past 20 years becoming the go-to destination for quality, used office furniture. When they started offering new furnishings as well, they were met with the challenge of changing the way customers saw their brand. So, rather than fighting an uphill battle, they decided to launch a partner brand, Core Workspace, to solely offer new office solutions.
The solution
Noting the wide variety of products that Core Workspace provides, we decided to focus more on the space itself rather than a specific item. The dimensional mark is formed by two overlapping “walls” to present a cohesive and well thought-out environment.
