Healthy Moves Durham
Healthy Moves Durham
Health becomes accessible
The Situation
Two neighboring universities (University of North Carolina at Chapel Hill and North Carolina Central University) partnered together to develop a program bent on tackling the health disparities among minorities in and around Durham, North Carolina. Their goal was to provide the tools needed for the people in these communities to work together towards living healthier lives.
The solution
We sought out to develop a brand that visually embraced a strong sense of both energy as well as community. The complementing arrows are a symbol of continuous activity as well as an abstract expression of different people coming together.
